News

Invite to Webinar: Our International Broadcasting Convention (IBC) Showcase

iReality had some exciting things to present at IBC this year. Unfortunately, Covid-19 got in the way for those plans, so instead we are excited to invite you to our November webinar where we will present the latest developments from iReality and the StarController platform. StarController elevates the viewing experience live sports by giving fans […]
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iReality Innovation Recognized by Leading Football Organizations

StarController scores highest score possible on innovation in initiative to transform football. Earlier in the year, iReality was invited to participate in the Reimagine Football initiative, a platform for promoting innovation in football hosted by leading European football organizations including UEFA, Royal Netherlands Football Association, City Football Group, AFC Ajax, and the Johan Cruijff Arena. […]
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Behind the Scenes at Bro Park – Smart Racetrack, Part I

The ‘Smart Racetrack’ concept combines all aspects of iReality’s expertise to deliver an unmatched race experience. This includes our unique 4D sensing capabilities, our cloud-based software for processing input data, our enhanced output data & intelligence, and live and instant video replay capabilities. Our track-side sensors synchronously follow the race horses, and instantaneously update the […]
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iReality complete the deployment at Bro Park racetrack

The deployment of all sensors is now completed at Bro Park, for both the dirt track of 1915 meters, and turf track of 2085 meters. This also includes the four start lanes at the venue. The last part of the deployment of the cloud-based software StarController is on its way. For more information please drop […]
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StarController supports visual sensors from Axis Communications

iReality’s patented software solution StarController is unique for creating real-time 4D data streams that enable the next generation of live sport content to enhance a greater experience for fans and athletes alike. For best performance and best customer experience iReality has chosen Axis Communications as a preferred supplier of hardware for arena/ racetrack sensor coverage. […]
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