Ireality

Introducing

Our software platform StarController
Horse Racing intensified with Creative
Solutions

Providing the next generation sensing, tracking, timing and data augmentation solution for horse racing. We imagine more data and new digital assets are important to enhanced digitization of Racing.

Embrace the future with our Hybrid Cloud solution for real-time generation of racing data, and creation of highly interactive applications for dedicated fans and attract new ones

We Digitize Racing.

Horse Racing

Our purpose

We unlock new business value for our clients via innovative cloud solutions.

iReality’s team brings together decades of experience in data development and digital content streaming. This has allowed us to develop patented solutions to the challenges of generating big data for the next generation of digital applications.

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StarController

The patented StarController platform is the culmination of five years of research & development.

The modular and cloud-based StarController platform consolidates and synchronises data from multiple diverse sources, such as video cameras and LiDAR. It also makes it easy to configure and monitor sensors, save and distribute data, and to generate highly interactive content.

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Galopprace 5 på Bro Park

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Applications

Generating next generation sporting experiences for Horse Racing.

The StarController platform is currently enhancing and intensifying the horse racing experience for all in collaboration with Svensk Galopp. The full system is operating at Bro Park racetrack, capturing race data, generating new insightful race graphics and statistics, and creating new revenue opportunities for the client.

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News

iReality AB Secures European Patent for Real-Time Object Tracking Technology

Tuesday January 28, 2025

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New revolutionary mobile solution for tracking and sensing of horse racing

Wednesday December 21, 2022

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Next generation Real time Tracking System for Horse Racing launched at Bro Park racetrack, Sweden

Wednesday May 18, 2022

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DataArt Partners with iReality to Create Real-Time Tracking System for Horse Racing

Thursday April 21, 2022

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iReality to provide sensing and tracking data platform for the Swedish Horseracing Authority

Tuesday, 5th, April, 2022

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How does iReality create next generation sports data?

Wednesday 30th, March, 2022

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StarController and Machine Learning

Tuesday, 23 February, 2021

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Bro Park the Smart Racetrack

Thursday, 19 November, 2020

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Invite to Webinar: Our International Broadcasting Convention (IBC) Showcase

Tuesday, 13 October, 2020

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iReality Innovation Recognized by Leading Football Organizations

Wednesday, 7 October, 2020

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StarController supports visual sensors from Axis Communications

Wednesday, 10 June, 2020

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Systems specialist and veteran entrepreneur joins iReality

Thursday, 9 April, 2020

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Deep tech advisor joins iReality

Thursday, 19 March, 2020

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iReality AB announces successful seed funding

Tuesday, 25 February, 2020

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