iReality Innovation Recognized by Leading Football Organizations

StarController scores highest score possible on innovation in initiative to transform football.

Earlier in the year, iReality was invited to participate in the Reimagine Football initiative, a platform for promoting innovation in football hosted by leading European football organizations including UEFA, Royal Netherlands Football Association, City Football Group, AFC Ajax, and the Johan Cruijff Arena.

While winning initiatives were more closely related to building social networks and ensuring more Covid-19 safe arenas, iReality did qualify from a total of 329 submissions to the second round of evaluations and scored the highest score possible on innovation. This reinforces our conviction that iReality is perfectly poised to bring the benefits of truly digitalised live sports to the world of football.

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