Robert Wallner is appointed as the new CEO of iReality AB

iReality AB announces that its board has chosen Robert Wallner as the organization´s chief executive officer.

”Roberts track record of strong leadership and sales experience combined with his deep industry knowledge makes him uniquely qualified to lead iReality successfully into the future.” says Hanse Ringström, Chairman of the Board.

”I´m honoured for this opportunity to lead this organization of creative, dedicated and talented professionals. I look forward to take iReality to the next level” says Robert Wallner.

Robert Wallner, 47, is the founder and former owner of Mediakraft Svenska AB, one of the largest swedish media sales company with an annual turnover of 2,5 millions euro. Robert is born and and raised in the horse racing world. His father Hakan Wallner, elected into Hall of Fame in Sweden and USA, was a pioneer in the horse racing industry as a horse trainer, driver and businessman.

Robert Wallner has been a member of the iReality board since June 2019 and CEO since November 2019.

iReality AB is producing the next generation sensing, tracking, mapping and data augmentation solution to enhance and intensify the horse racing experience.

The new tracking system Smart Racetrack, designed by iReality AB, updates data in real time and will give the racegoers a unique and enhanced experience.

Smart Racetrack combines unique 4D sensing capabilities, cloud-based software and live and instant replay to deliver an unmatched race experience and increased gambling turnover. Track-side sensors synchronously follow the horses and instantaneously update the race data in real time.

The system tracks each horse individually and our sensors updates 400,000 times per second. The information then turns into graphics to publish on a broadcast interface. Which can be shown on screens at the race tracks, online or television. No devices are needed on the horse.

To learn more about iReality, please visit or contact

Robert Wallner
iReality AB
+46 (0) 709 92 53 43