News

Robert Wallner is appointed as the new CEO of iReality AB

iReality AB announces that its board has chosen Robert Wallner as the organization´s chief executive officer. ”Roberts track record of strong leadership and sales experience combined with his deep industry knowledge makes him uniquely qualified to lead iReality successfully into the future.” says Hanse Ringström, Chairman of the Board. ”I´m honoured for this opportunity to […]
Read more

First stage of Smart Racetrack at Bro Park successfully installed

In conjunction with the race event Stockholm Cup International at Bro Park on September 22, 2019 – iReality made successful live tests of Starcontroller and the new tracking system Smart Racetrack for part of the back stretch, the last curve and the home stretch. Smart Racetrack combines unique 4D sensing capabilities, cloud-based software and live […]
Read more

iReality gets patent approved

iReality has received an approval for a patent application regarding its invention related to the company’s ground breaking technology aiming to revolutionize the way to experience horse racing. The present invention relates generally to a method and a controller for tracking moving objects in an environment of an event, especially real-time tracking. The system being […]
Read more

iReality signs first commercial agreement for Smart Racetrack

iReality has signed an agreement with Svensk Galopp AB, the Swedish Jockey Club, for install the solution of Smart Racetrack at the Bro Park racetrack in Stockholm, Sweden. The aim and ambition of the two parties are to introduce the new concept of Smart Racetrack with the next generation sensing, tracking, mapping, and data augmentation […]
Read more

Establishing the new platform StarController

Further development of iReality proprietary algorithms and design of a digital platform to managing the solution of Smart Racetrack has been progressing the past months – the platform StarController is now established. StarController uses the proprietary algorithms and machine learning to analyze, amplify, and delivers actionable data instantly. Also, the development of StarController contains a […]
Read more